Our History

Les Moise has been a family owned and operated business since 1946. The original owner’s name was Laicaster Moise and he shortened his name to form the business name of “Les Moise”. We originally specialized in men’s and women’s hunting, fishing, golf, clothing, and equipment. There was a gun display on the first floor of our original store, a golf club display, and a a fishing tackle and rod section. The upstairs of this building was a display of ski equipment and clothing. The basement was used for shipping and receiving, along with a service area for equipment sold.

Mr. Clement Rosmann took over the books for Mr. Moise, and eventually the entire business. The business moved from downtown Milwaukee to 151 E. Silver Spring Dr. in 1955. The sports that Les Moise sold were narrowed to focus on ski and tennis, with some gifts and clothing. Mr. Clem Rosmann passed away on January 13, 2008. He is survived by his wife Joyce, and all four of their children currently run the business. Read on..